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‘tend’: the app

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Mobile app screen showing a goals section with options to create a new goal or a new goal, with instructions on how goals work, and an archived goal for gym time. Navigation bar at the bottom includes Today, Tools, Goals, Progress, and You.
A mobile app screen showing a section titled 'Name How I Feel' with a wheel of emotions including angry, fearful, bad, surprised, happy, sad, disgusted, and anxious. Below the wheel are questions about feelings, such as 'What kind of fearful?', 'Which fits best?', and options to record the emotion's intensity.
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‘tend’ is a mental health app built on the ‘gold standard’ of evidence-based therapy. It was born out of my frustration with therapy only happening within a session, and I kept thinking about everyone who couldn't afford a session in the first place. Lasting change happens when we put our therapeutic lessons into effect outside of the room, and when we choose to look at the thoughts & behaviours that keep us stuck. So I built ‘tend’: to bridge the gap & put the tools I use every day with clients in your pocket, without the price tag. Download it below and let me know what you think.

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Privacy Policy — ‘tend’ (CBT in CPT)

Last updated: 12/05/2026

‘tend’ (“we”, “us”, “our”) is a mental-health self-help application offering tools, journals, and CBT-based educational resources. We are committed to protecting your privacy and ensuring your information is handled securely and lawfully. This Privacy Policy explains how the app collects, uses, stores, and shares information.

1. Information We Collect

‘tend’ is designed to store information locally on your device wherever possible. We only collect minimal data necessary for app functionality and improvements.

1.1 Information you provide directly

• Notes, journal entries, goals, mood logs, or any data you type into the app (stored locally on your device and not accessible to us).

• Optional contact information if you email us via the “Contact” section.

1.2 Automatically collected data Only if required by Apple/Google for app stability:

• Device type and OS version

• Anonymous crash reports

• Basic usage analytics (e.g., which screens are used most)

No personal identifiable information (PII) is collected through analytics

We do NOT collect:

• Health or medical records

• Therapy records

• Names, email addresses, or phone numbers through the app

• Contact lists, photos, or location

• Advertising identifiers

• Any data from your device outside the app

2. How We Use Information

We use limited, necessary data to:

• Maintain app functionality

• Improve user experience

• Diagnose bugs via anonymous crash logs

• Respond to support requests if you contact us

We do not sell, trade, or share your data for advertising or marketing.

3. Data Storage and Security Local Storage

Most personal content (journals, goals, feelings, entries) is stored only on your device via local storage (e.g., AsyncStorage). We cannot access this information. Cloud / Server Storage Tend does not currently use cloud storage or external servers for user content.

Security

We follow best-practice data minimisation standards:

• No unnecessary personal data collection

• No external databases containing your entries

• Limited access within support emails only if you contact us

4. Third-Party Services

The app may use:

• Google Firebase Crashlytics or Apple system crash reporting for anonymous diagnostic data

• Email services (e.g., Gmail) only when you contact us voluntarily

We do not use advertising networks, tracking SDKs, or behavioural analytics tools.

5. Children’s Privacy

‘tend’ is safe for teen use but is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided unintended information, contact us at emily@cbtincpt.com.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request deletion of app data (you can delete all app data directly from your device)

• Access or correct information you have provided

• Withdraw consent to optional analytics

• Request information about how your data is processed

To exercise rights, email: emily@cbtincpt.com

7. Data Retention

• All app content created by you remains solely on your device until you delete it or uninstall the app.

• Crash logs and diagnostic data are stored only as long as required by Apple/Google.

8. International Users

If you use the app outside South Africa, your data may be processed in accordance with the regulations of Apple, Google, and any third-party diagnostic services.

9. Changes to This Policy

We may update this policy from time to time. The latest version will always be available through the app’s privacy policy link. 10. Contact Us For any privacy questions or requests: emily@cbtincpt.com (CBT in CPT, Cape Town, South Africa)

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